How to choose a family photographer: Six things you should consider

How to choose a family photographer: Six things you should consider

When there are so many family photographers out there, how can you choose which one is right for you?

What should you be looking for in a professional family photographer?

How to choose a family photographer: My top tips

Well, I believe that the decision is a very personal one. But there are certainly a few things that you should always consider before you choose a family photographer.

Here are my top tips on things to think about:

1.      Their photography style

When you are doing your research into local family photographers and are drawing up a shortlist, please ensure you love their work! (You can view some of mine in my newborn and family galleries).

Don’t hire a photographer who exclusively specialises in indoor studio photography and then ask them to take your family photos outdoors!

Or hire a photographer who specialises in black and white photography and then ask them for full-colour portraits.

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Another thing to avoid is asking your chosen photographer to recreate another photographer’s style. If you’ve decided you like a particular photographer’s style more than theirs, you’ve chosen the wrong photographer!

Each and every photographer will have a unique style and you should be completely in love with their work before hiring them. They will produce a similar style of photography for you as what you see in their portfolio of work, and you need to be 100% comfortable with that.

2.      Location

Location is likely to be a factor since you may not wish to travel far with your newborn baby or with your children to be photographed. So, before you decide on your photographer, consider how far or for how long you are prepared to travel to get to them.

However, the distance may not be an issue for you. You may decide that you are prepared to travel quite some way to the perfect photographer.

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While I’m located in Stafford and work with many local families, it’s not uncommon for families to travel from across Staffordshire and from bordering counties to be photographed by me.

3.      Quality

The quality of the images will tell you a lot about the photographer.

When reviewing potential photographers, do take some time to look closely at their images and notice all the fine details. A high-quality professional photographer will care about all this.

Even with no knowledge of photography yourself, you can probably notice the difference between a highly skilled photographer and someone who is just starting out when you compare their work life-for-like.

4.      Customer service and experience

The professionalism that the photographer’s website conveys, and how they deal with your initial enquiry should give you some indication of the calibre of the photographer you’re considering. A quality photographer will strive to offer you an excellent experience.

Even from that initial contact with them and their business, whether online or on the phone, you’ll be able to gauge what it may be like to work with them.

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A customer-focused photographer will also have invested time and effort into creating information, guides and other useful resources to help and support you in your photography journey.

It’s likely that those who have created blog articles to answer all your questions, and who demonstrate that they understand you and your potential concerns about hiring them, are the photographers who are most likely to offer a professional, high-quality service.

Their commitment to customer service will be clear from how much effort they put into the information they provide for their potential customers.

5.      Price

It’s really important that you decide on your budget for photography before making a decision about who to hire. You also need to ensure that your preferred choice of photographer is within your budget.

Most photographers have pricing information available on their website and you should look carefully at the packages that are available.

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Does the photographer require a minimum spend? Do they charge a ‘session fee’ in addition to a fee for digital images, prints and wall art? Can you feasibly afford the number of images and products you want for your home, based on their prices?

Bargain photographers are out there. But, what corners have they had to cut in order to be able to offer you photography services and products at those unbelievably cheap prices?

While prices don’t always correlate with quality, I’d always urge you to buy the very best you can afford rather than opt for cut-price photography. Otherwise, I believe that you’ll live to regret it.

6.  Photography Awards

Another factor you might want to consider is whether they have received photography awards for their work.

As I explain in this article though, not all photography awards are created equal!  So I highly recommend that you dig a little deeper when considering which photographers to choose based on awards.

Which awards have they won? How many have they won? And from which photography organisations?

Almost all photographers claim to be award-winning these days, so beware!

Newborn and Maternity photography

While you don’t have to choose a family photographer with photography awards to their name, it should give you some indication of the quality of their work. If you’re keen to hire the very best photographer you can afford, photography awards, therefore, may be an important factor for you to consider.

Choosing a family photographer

I realise that choosing a family photographer is a tough decision, and is an important one to get right. So, I hope that these tips have helped you?

If you would like any more information about my photography services, or if you already know that I’m the right photographer for you and you’d like to get in touch to book your session, please contact me via this form. I look forward to hearing from you!


Fran x

4 Responses

    Hey Fran,
    I highly appreciate your work and the tips you have explained in your blog. This shows the positive, loyal and honest side of a professional photographer. I got to learn new things from you. Thanks for an amazing blog.


    I like the tip that you gave to check the awards of a photographer before you hire them. My wife and I have been talking about finding a photographer to help us with our family pictures. If we do, I will be sure to look for one who has awards.

      Thanks Jeff, also check that they have training if handling babies too x

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